MBS was founded in 2006 as a Life Insurance advisory practice supporting accounting firms, some of which had extended their offering to include wealth management. Maintaining a specialist focus, and recognising the value of expertise, MBS Insurance steadily grew over the next decade to proudly call more than 100 financial services firms our referring partners.


Prompted by industry transformation, in January 2016, MBS Insurance embarked on a five-year plan to deliver an unrivalled proposition within the IFA market. This plan involved extensive process and technological investment, internship programs across all lines of business, joint venture capabilities and developing the economies of scale to deliver better client outcomes.

The mandate to build on solid foundations included our Directors’ participation on industry advisory boards, and the successful establishment of product discounts and improved policy wording.


Today, MBS Insurance is one of the largest advice producers and portfolio managers of life insurance across Australia. With dedicated claims managers and new business and underwriting support teams, MBS Insurance delivers better outcomes for our clients and those of our joint venture partners. As custodians of multiple brands, and a financial product that is so inherently important to the financial wellbeing of families, our focus and discipline resides around quality advice, long-term support and ongoing management.

Philosophy and Core Values

The delivery of better client outcomes is central to all processes, procedures, and services. The need for quality and expert life insurance advice and ongoing policy management is, more than ever, an integral financial consideration for both businesses and working Australians. With the leverage our scale provides, we have the capability to deliver better outcomes.

Dedicated underwriting and claims support

Exclusive pricing arrangements

Product knowledge and inbuilt policy wording

More than 20 experienced life insurance specialist advisers

Strict internal and external compliance

MBS Insurance Growth History

MBS Insurance Growth History Graph 2021

A – 2006

Founded in 2006 as a Corporate Authorised Representative of Lonsdale Financial Group.

Risk insurance specialist advice practice operating within a network of Accounting & Wealth Management Firms.

B – 2008

The GFC shaped the recognition of insurance as a key financial instrument in protecting the financial position of Australians.

During a time of uncertainty, clients and their advisers became more risk conscious.

C – 2010 to 2014

MBS continue to build strong working relationships with ~50 Accounting and Wealth Management firms.

This period would form the foundation for strength in professional relationships and future growth opportunities.

In 2012, FOFA was introduced providing greater levels of consumer protection and exposing some competing practices managing the increased cost of advice.

D – 2015 ($8.4m PUM)

MBS join risk insurance specialist AFSL Bombora Advice as a foundation shareholder and Corporate Authorised Representative.

E – 2016 ($9.9m PUM)

Perhaps the most pivotal year in the history of MBS.

The Life Insurance Framework (LIF) reforms sought to improve the quality of consumer outcomes and deliver changes to advice remuneration.

For many Life Insurance industry advisers, the changes caused challenges too great to manage. For others, these changes presented an opportunity for increased professionalism and presence.

MBS commence joint venture model and incept Pitcher Partners Sydney Insurance Services and ventures with Prime Advisory, FMA Partners, Pharus Advisory.

F – 2017 ($15.6m PUM)

MBS continue to build on the joint venture model with Cardena Wealth, Honan Life Insurance and HLB Mann Judd (NSW).

G – 2018 ($26.6m PUM)

The recognised value in the joint venture model continues with MGI Accounting Sydney, HK Partners and Ecovis Clark Jacobs Insurance.

H – 2019 ($51.3m PUM)

MBS Insurance acquires Melbourne-based Risk Insurance specialist firm, Complete Risk Analysis (CRA).

Later in the year, DMG Life Insurance was incepted as another joint venture, along with the acquisition of JBWere's Life Insurance operation.

Hayne Royal Commission recommendation further promotes the non-institutionally owned or aligned advice practices. Specialised advice and client care prevails.

I – 2020 ($80m PUM)

MBS Insurance crosses the Nullarbor and opens in Perth, Western Australia.

J – 2020 ($65m PUM)

MBS Insurance ceases involvement and shareholding in Honan Life Insurance.

K – 2021 ($80m PUM)

MBS Insurance WA joins forces with HPH Solutions (2020 FPA Professional Practice of the Year Award) to create HPH Life joint venture.

Scholten Collins McKissock and MBS Insurance form joint venture SCM Insurance.